Telling you to write your own blogs might seem like a Plumber telling you to unblock your own sink.
It might make little sense from a professional point of you but this aside, if you are in business it’s something I urge you to consider.
Your response might be:
I don’t have the time.
I’m not a writer.
I can’t think of anything more painful.
Do you like the idea of writing a regular blog for your business but the idea of actually doing it yourself, fills you with dread?
Then read on.
Writing a blog is not only a powerful way to engage your audience, it’s also extremely rewarding.
Here are just 3 reasons why you should ‘do it yourself’.
1. If only to bring you insights about your industry
Writing your own a blog post is not only gratifying, it allows you to articulate what you do, in a way that makes it accessible to your audience.
All that knowledge that you have accumulated over years suddenly you have the opportunity to bring it together in an organised piece of writing that has the potential to reach anyone all over the world.
Sometimes being so close to your business, you can’t see the woods from the trees. Over time your blog posts will tell a story about your business and how you have developed as an entrepreneur in a way that you could never have imagined.
2. Share your unique brand to an awaiting audience
And who knows your brand better than you?
If you are a small or micro business owner, chances are, you are the brand. Your blog offers you the potential to articulate that brand and bring your business to life for your potential audiences.
An audience who, up until this point may not have heard of you or your business.
Your blog not only gives you a voice, it gives you visibility.
3. You want to help others /make real connections
There is a reason why you were drawn to this particular industry and you do the business that you do.
Your blog post might share your unique perspective, help someone gain a valuable insight, or inspire another to action.
Blogging offers you the opportunity to make real connections and help others along their journey.
And you can’t get more satisfaction than that.
Write because you genuinely want to share what you know and you will be surprised. There’s nothing to fear, in fact, you will discover that writing a regular blog…