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Tone of voice

How to develop your brand voice

By | Branding, Tone of voice | No Comments

Content may have become the fuel for much of our marketing efforts but that doesn’t assume we know what that content should look like.

An organisation’s ‘brand voice’ incorporates both the copy that defines their brand (copy for your website, leaflets, and adverts) and the content that you create to engage your audience (social media updates, blogs and email campaigns). Read More