One of the hardest things to do when writing copy and content for your business is getting the tone of voice right. How do you know the right degree of sincerity without sounding smarmy, confidence without sounding arrogant and humour without overstepping the mark? Read More
Content may have become the fuel for much of our marketing efforts but that doesn’t assume we know what that content should look like.
An organisation’s ‘brand voice’ incorporates both the copy that defines their brand (copy for your website, leaflets, and adverts) and the content that you create to engage your audience (social media updates, blogs and email campaigns). Read More