How much should you write? What should you include? Do you write in the first or third person? These are questions that every entrepreneur has to face when creating their personal biography.
After your homepage, your about page is the most important on your website. How do you ensure you get the right balance of experience, background info and personality that makes you an attractive prospect for potential customers and clients?
Before you put your life story to paper, here are 5 things to think about before you get writing. Be brave, take a deep breath and—jump!!
It’s not a CV
Carefully listed achievements, qualifications and experience don’t alow your readers to get glimpses of the real you. Include interesting facts that you wouldn’t put on a CV that give a more rounded picture. You are more than a list of qualifications and events!
Less is most definitely more
It is so easy to get carried away, because let’s face it, many of us are over 21 and there’s a lot to share. Dig deep, unearth the diamond but leave out the filler. In other words decide on what you must include, keep it tight and leave it out if it doesn’t add to the brand.
More personality please
Don’t be all serious or wordy. If someone is reading your personal bio it’s because they want to know the people or person behind the scenes. It’s more than likely they already know the ‘what’ you do and are seeking answers to the ‘why’ and ‘who’. Answer these important questions in your own personal style and remember to leave out the corporate speak.
Don’t forget to inspire
What are you proud of about your life? This does not mean laying out your life story with all the gory details. It’s amazing what you have achieved/overcome that your readers can connect with. And it makes you real and human.
Clarity is the Holy Grail
I would go as far as to say a clear but unexciting biography is better than an all guns blazing but confusing one. Read it out loud, get someone to read it or even better still, get a copywriter to do it. Long convoluted sentences are not advised.
A final note
Do you have the credentials? Can we trust you? And do we like the person we are reading about? These are just some of the questions being asked as potential prospects read your personal bio. Armed with the above tips, who’s to say the answer to these questions won’t be a resounding yes. Happy writing!