Monthly Archives

September 2018

What’s the story?

By | Uncategorized | No Comments

There is much talk in the business community about communicating your story.

When we share the emotional impact that brought us to the point of doing what we do as a business, we bring the right brain into balance with the very fact driven left brain. It makes the information we are attempting to relate more relatable. A good story teaches us more than any list of facts ever could and it’s a damn sight more interesting. But there is more to ‘the story’. Read More

Are you being seen?

By | Uncategorized | No Comments

I understand the power of words, being a copywriter and brand strategist but sometimes I feel a little sad for those inspirational digits of communication that we often take for granted.

Why do you say that you may ask? The power to state your business clearly is something we don’t always appreciate until we find ourselves unable to reach the people who might be interested in what we have to offer. Read More

Do you know your unique value?

By | Uncategorized | No Comments

I love being a small business owner. I love that this little business is an expression of who I am and what’s important to me. It allows me to express my strength with words, make my own decisions and learn from the journey. However working out my unique value hasn’t been a walk in the park. In fact it has taken me over four years (no joke). Just when I think I’m close to understanding what my unique value is, ‘it’ seems to slips through my fingers like a jellied eel.   Read More