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January 2015

Why small businesses need to rethink their idea of USP

By | USP | 2 Comments

Have you noticed that USP or ‘Unique Selling Point’ is often reduced to the service or product offered by the business in question? This narrow interpretation of USP, I believe, is more than ready for replacement. A new understanding being, your USP is not just what your business uniquely offers within the market, but what you the owner uniquely brings to the business.
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