Monthly Archives

August 2014

Why your brand voice makes all the difference

By | Branding | No Comments

At the early stages of starting our small business we often take great pains to get the visuals right. That is, we ensure that our logo communicates our brand effectively, our business cards are on point and our website looks professional. This plays a huge part in differentiating our business but what about our brand voice? This is the words we choose to represent our business and the style of communication. I am not just talking about ‘tone of voice’ but about the words that truly bring your values, USP and story to life and underpin your brand. Read More