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June 2014

Small business, forget cool just be you

By | Branding | No Comments

Have you ever wondered why whether it’s a small business idea or even individual, what starts off as unconventional or odd becomes mainstream and even fashionable?

It’s a phenomenon that has always intrigued me.

I was present at a business expo event which consisted of a number of slick corporate stands promoting businesses with few interested participants. At the back of the event was a not so slick, less put together stand that had the crowds drawn to it like the smell of a fragrant orchid on a July summers day. The stand in question was relaxed, didn’t try too hard and hadn’t the best publicity material, but it was the place to be. Read More