Have you ever wondered why whether it’s a small business idea or even individual, what starts off as unconventional or odd becomes mainstream and even fashionable?
It’s a phenomenon that has always intrigued me.
I was present at a business expo event which consisted of a number of slick corporate stands promoting businesses with few interested participants. At the back of the event was a not so slick, less put together stand that had the crowds drawn to it like the smell of a fragrant orchid on a July summers day. The stand in question was relaxed, didn’t try too hard and hadn’t the best publicity material, but it was the place to be. Read More